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5 Stages of Business Ownership

5 Stages of Business Ownership

05/10/2016 0 comments Read post
There is a long path from an idea to its execution. We decided to provide the insight in how these stages might look like. There are five main "stages" of business ownership, each with its own challenges and opportunities. Here they are.
Writing Mistakes to Avoid

Writing Mistakes to Avoid

04/26/2016 0 comments Read post
When writing reviews, authors need to pay attention to their choice of words. It’s understandable you would not write your review as a scientific study, since your readers are not interested in reading a complicated text. They want to read a simple, yet thoughtful representation of your experience with the product. This is why it’s of crucial importance to follow some ground rules. Here they are.
5 Online Advertising Models to Debate on

5 Online Advertising Models to Debate on

04/24/2016 0 comments Read post
Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens. How to determine which of the many different digital advertising pricing models makes the most sense for your business? Many of them are being stepped over by other more affordable and efficient models. Here are some thoughts.
4 Strategies Ruining Your Startup

4 Strategies Ruining Your Startup

04/22/2016 0 comments Read post
We have all read numerous articles on how to improve your business, to increase the chances of succeeding in the profit race, to select target audience or to carefully choose your marketing strategy. In order to cover all bases, here is an article on what not to do and what to avoid if you want your business to expand and progress.
5 Useful Terms in New Era Marketing

5 Useful Terms in New Era Marketing

04/20/2016 0 comments Read post
New era of marketing requires new skills. Like at the beginning of any other science, we need to compose appropriate new terms for new situations and actions. This is why we have decided to select a few terms we considered most interesting and useful for a business participation in contemporary marketing.
Introduction to Content Marketing

Introduction to Content Marketing

04/19/2016 0 comments Read post
In order to participate in the marketing game, businesses need to be well acquainted with content marketing. There's no escaping this situation. But what does content marketing actually mean for your business? What makes it different from what you already do to sell your products and services? Here is an article on how to master the best way to use content manager and increase your profit.
Brand Identity and Brand Image

Brand Identity and Brand Image

04/15/2016 0 comments Read post
In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. Here is what to do and how.
Payment Procedure

Payment Procedure

04/14/2016 0 comments Read post
Here is the simple step-by-step procedure of how to subscribe to our website. We decided to publish the post containing images of the procedure, as well as useful information to make sure all our members feel safe and comfortable with the process.
How Google SERP Changes Affect Your Business

How Google SERP Changes Affect Your Business

04/12/2016 0 comments Read post
There has been a lot of talk lately about how recent Google SERP changes regarding ad placement affected businesses and marketing. In this article, we offer an insight into these changes, as well as the analysis of what possibly lies ahead.
4 Steps to Discover Who Your Customers Are

4 Steps to Discover Who Your Customers Are

04/07/2016 0 comments Read post
One of the most important steps for a small business is the development of an ideal target customer profile. Realizing who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving a clearly defined customer group. Here are some tips to help you find your business's ideal customers.
Establishing and Maintaining a Profitable Business

Establishing and Maintaining a Profitable Business

04/06/2016 0 comments Read post
In order to make profit from every customer, each company needs to apply various methods. It must profit more from each customer (Customer Lifetime Value or LTV) than it spends on acquiring them (Customer Acquisition Cost or CAC). If LTV is lower than CAC, you may experience many problems considering you’re losing a lot of money. This post is about how to successfully acquire and maintain customers by applying most efficient methods and techniques.
Trends in New Era Marketing

Trends in New Era Marketing

04/04/2016 0 comments Read post
All businesses, regardless of their size, want to get relevant eyeballs on their product. It's sometimes difficult to achieve this efficiently and in a timely fashion. In this article, we mainly focused on troubles of small and medium businesses and trends in current day marketing. Helpful numbers and analyses were also included.
The Future of Marketing

The Future of Marketing

03/31/2016 0 comments Read post
There is no use in spending large amount of money on advertising campaigns! The future of marketing is on social networks. Your customers are your biggest advertisers. They are able to generate huge social buzz and help you make it as a business. Here's how.
Amazon: Then and Now

Amazon: Then and Now

03/29/2016 0 comments Read post
From an idea in a garage to this gigantic company dealing with thousands of purchases each day, Amazon.com has set a high bar for all small entrepreneurs. We can all be inspired by this evolution story that proves there is no inaccessible limit when being persistent and motivated. This company is no longer just a small online bookstore or a multi million-dollar company. It is doing humanitarian work and expanding the scope of its work daily. Here are a few details about Amazon.
The Evolution of Online Shopping

The Evolution of Online Shopping

03/28/2016 0 comments Read post
To show you how quickly online shopping is evolving, we decided to provide you with an article about it. Online shopping, as a form of electronic commerce (or e-Commerce as it is referred to nowadays), is the fastest way of shopping. You do not need to leave the comfort of your home and you are still able to get all you want. A shift that happened from real market to digital market was, of course, caused by the development of online shopping. Here is a brief overview.
Customer Habits and Social Media

Customer Habits and Social Media

03/24/2016 0 comments Read post
Almost every person in today’s society is aware of the impact of social media. It entered all spheres of our existence. Taking this fact into consideration, it’s not difficult to realize social media is omnipresent in marketing, business, and economy. We have selected some important information for you to see how important advertising via social media actually is.
8 Tips for Becoming an Influential Blogger

8 Tips for Becoming an Influential Blogger

03/21/2016 0 comments Read post
If you, as an author, feel your voice cannot be heard as far away as you’d like, here are some useful tips. We have provided a set of instructions for bloggers to attract more followers and become more influential. This can make you more appealing and suitable to businesses when applying for promotions. Try out our tips and see how successful you can become.
Tips for Authors: Being Noticed on Twitter

Tips for Authors: Being Noticed on Twitter

03/15/2016 0 comments Read post
Do you want to specialize in one subject to attract a targeted audience? Or do you want to be more general, tweeting about numerous topics? Do you want your tweets to be funny and casual or very professional? Here is a set of instructions on how to make the best of your participation on Twitter and attract businesses.
How to Improve Your Business by Cooperating with Authors on Giveaway Service

How to Improve Your Business by Cooperating with Authors on Giveaway Service

03/14/2016 0 comments Read post
As we have previously stated in some of our blog posts, modern marketing is significantly based on word-of-mouth advertising. This unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service has become well established in the past few years. This approach has been identified as the most valuable form of marketing. This is the one that consumers trust above all others and the one that is most likely to drive sales for your company. Giveaway Service is here to connect businesses and authors for mutual benefit and generating profit.
Pros and Cons of Direct Marketing

Pros and Cons of Direct Marketing

03/11/2016 0 comments Read post
We decided to help you with some tips on how to get the best from our service and enjoy its benefits fully. Consumers trust their friends when it comes to service recommendations: word-of-mouth is still the most effective way to win new customers. This is why reviews published by our authors are successful in advertising your product. In order to keep this king of advertising afloat, you need to engage into communication with your customers. Direct marketing is a very effective way of keeping the conversation going. Here are some advantages and disadvantages to help you get the clearer picture.
Tips on How to Make Your Current Customers Become Your Advertiser

Tips on How to Make Your Current Customers Become Your Advertiser

03/10/2016 0 comments Read post
Making your current customers your advertisers is one of the most beneficial outcomes that is sparked by using our Giveaway Service. This is one of the main goals of our service: To make you don’t have to pay for expensive advertisements, but rather invest into making your products better while keeping track on and taking care of your current users. When expectations are not met, brands get dumped. Learn how to avoid that by trying out our suggestions.
How to Increase Your Influence on Facebook for Authors

How to Increase Your Influence on Facebook for Authors

03/10/2016 0 comments Read post
Facebook is very important for being noticed as a reviewer. Here are some tips on how to make your FB profile more detailed and get your name out there. People are attracted by beautiful, compelling pictures, content variety, and appreciate feedback when they have a comment or concern. So are the businesses. The more attractive your page is, the more chance you have at being selected for a promotion.
How to Use Giveaway Service to Generate Social Buzz

How to Use Giveaway Service to Generate Social Buzz

03/09/2016 0 comments Read post
Giving products for free (or at a highly discounted price) and getting reviews in return is the best thing that can happen to a business in this era of social media. Reviews by our authors are going to generate so much social buzz, that your b usiness will have no other choice but to grow. We wrote this post in order to make everything clear and share a lot of interesting information.
How to Overcome Negative Reviews on Social Networks

How to Overcome Negative Reviews on Social Networks

03/09/2016 0 comments Read post
Positive online reviews can make the difference between a customer choosing to buy from you or your competitor. However, if the reviews are negative, they can have a serious impact on your business. This double-edged sword of word-of mouth marketing is what businesses have to deal with carefully these days. You, as a business, might want to learn how to prevent a few negative reviews from ruining your business. Here are some useful tips.
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