According to the definition, word-of-mouth marketing is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.
Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won't do it. You've got to go above and beyond usual if you want your customers to talk about you. Nobody wants to be average, so you being exceptional is what will surely make your business grow.
Why do some multi-million-dollar advertising campaigns fail to get noticed? It’s because no one believes promises anymore. You can spare money and, instead of investing into expensive campaigns, invest into word-of-mouth marketing. This type of advertising is what makes the world of business go round now. In this day and age, it’s beneficial to learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers completely satisfied.
This approach has been identified as the most valuable form of marketing. This is the one that consumers trust above all others and the one that is most likely to drive sales for your company.
All available facts are in favor of this form of advertising. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.
Now is the crucial moment to connect with bloggers and influencers. We live in the era where social media is as powerful as never before. Mentioning a product in only one small post can move mountains when it comes to sales. People tend to pay more attention to what the users say about products instead of what manufacturers tell them. This actually makes sense. Having 100 really passionate fans that wrote positive reviews about your brand or product is incredibly effective. One good review can steer thousands and thousands of buyers into your direction.
Be a part of the conversation about your brand. Be a presence in your fans’ lives. It’s highly effective to sometimes respond to followers on Twitter, Instagram, or Facebook. This is how you will keep than engaged and interested in the conversation.
Give them reasons to talk about you. It can be amazing products, great service, interesting facts or even funny stories. It’s on you. The more you engage with your customers, the higher the chance of having a healthy and prolific relationship with them. It’s not just about some relationship. It’s about what can come out of it and the only thing that can happen is broadening your understanding of customers’ needs and desires. This will surely help you in being more successful and making bigger profit.
Let authors of reviews know that they are important to you and that sharing their opinion is significant. Help them find ways to share within their circles and find ways to help move their conversations around by using our Giveaway Service.
Our services can help you become that remarkable company people want to talk about with their friends.
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