Visual Content in Modern Entrepreneurship
1. Choose the Right Colors
You may not think color is important. Neil Patel wrote an article about how should you use color within your marketing. He says that color accounts for 85% of the reason why you purchased a specific product. Full-colored ads in magazines are recognized 26% more than black and white ads. Colors also have various effects on your users. For example, if you use the color blue on your products, it will give your customers a calming effect, while black, on the other hand, gives your customers a sense of exclusivity.
Color can be used to communicate value as well as to sell a product. When Coca-Cola Company marked 125 years of offering service, they used their classic, bold red to brand the campaign. We connect blue with Samsung, grey with Apple, etc. Making one color be recognizable for your brand is a long road to take. However, being persistent, paying attention to what the market thinks, and trying to follow the trends can make the road less bumpy.
2. The Right Kind of Photograph
The right kind of visual content is the difference between social media graphics and ads that convert, and others that make little or no impact. Facebook, Instagram and Twitter accounts can make just as many sales as a standard web page. They can also turn customers away if the images aren’t handled just the right way. Over the years, people have become experts in identifying a fake picture, and they typically don’t like them. Business have to learn what king of images to use in order to drive sales.
Your images should be powerful enough to express the message of your ad, even if your audience doesn’t read the text. We live in a fast world where nobody has enough time to go through long blocks of text. Use an image that can replace the text in the best way possible.
Your pictures need to be believable, real-looking, and relatable. Show the people you want to reach and sell products. They should see themselves in your design. If you’re targeting millennials, don’t show images of middle-aged people. In addition, get your users to generate their own photos with your product and post them on their social media accounts. It can play an important part in driving sales.
To conclude, never use an image just for the sake of it. Your visual content should always have a purpose.
3. Motivational Quotes and Calls to Action
Whether they’re quotes by famous writers and scientists, or public figures and celebrities, a good quote can motivate the most uninspired of people. And what’s better – they act as awesome pieces of visual content! Quote cards are incredibly easy to create, all it takes is the right quote (and the correct source of the quote – always double check that!) and a little design and you have a highly shareable and engaging piece of content.
When creating your quote images, it’s a good idea to keep your design simple and to let the text be the focus. Of course, a nice image or illustration can give your content a bit of a boost, but be sure to keep legibility of the words a top priority. A call to action is a great tool for promoting products or services, a few carefully chosen words can incite action and engagement with your product amongst your audience – so imagine what it could do for you if you paired it with an awesome visual.
Visual calls to action also work well on social media. When designed right, they can ensure that an uninterested viewer will pause to take a good look. So, if you have a huge sale, an exciting event, an exclusive promo, or anything in between, creating a visual call to action can grab audience’s attention and help convince them to take action.
Here are a few good examples from Duolingo:
4. Branded Images
You have probably had your logo and your main designs done, so you know how your brand looks like. You know what kinds of colors, typefaces, etc. are used, so now is your chance to build up appearance with branded images. Consider what your brand’s unique selling point is and what kind of visual elements best capture this. Consider what kind of imagery you can best ‘dress’ your brand in. Is your brand fresh and natural? Perhaps display your product out in the fresh air. Is your brand edgy and sophisticated? Maybe some darker colors and sleek images would complement your brand best. The best would be to conduct a research to be sure what people think about your brand, what they connect it with and what colors they associate your brand with. It the results are unlcear, it may mean you need to create clearer brand images to make them see it in a clear light.
If a picture is worth a thousand words, then a video must be worth a few million. Don’t assume that visual content is limited to all things stationery. In fact a video can do great things for enhancing and reinforcing your brand. Studies tell us that over 4 billion videos are watched every day. So, based on this, how many small businesses do you think use sites like YouTube as a means of content creation? The answer: an underwhelming 9%. So, what does this mean for you and your content? Basically, the video market is an open field, there’s a huge potential right there for you to create some new multimedia, mix up your content a bit and say a lot in a short space of time.
People love infographics. In fact, infographics are shared 3x more than any other piece of visual content. It’s safe to say, making an infographic will boost your share numbers and when used and executed correctly, they can be incredibly powerful tools that help communicate a lot of information really quickly and thoroughly.
Infographics are eye-catching, far more so that plain black type on a white background. We notice them, we get absorbed by them, we read them and then we share them to others, continuing the cycle of the graphic.
Ask yourself if an infographic could present your content in a nice and appealing way. Perhaps it could summarize information, or present the information in a dynamic, new way. Whatever the case, consider infographics, and don’t be put off by how complicated some can look – if you have the right tools, it’s really not that difficult at all.
You can see an example below:
7. How-To's, Do's and Don'ts, Lifehacks
Whether it’s a recipe, a tutorial or a ‘life hack’, sharing some knowledge with your consumers helps to construct a bond between you and them, like you’re sharing a secret tip with them. Similarly, if you choose to create a list of steps or a guide, consider using accessible products that pinpoint your listed steps. This way, you can justify your points a lot better and communicate to readers exactly how to execute your tips in a real world setting. The beauty of using a visual aid to share these tips and tricks is not only the added benefit of showing your tips directly, but it encourages consumers to share the content around. Plus, when they see a picture of the beautiful finished product and note that is can be achieved in a small number of steps, they’re much more inclined to pay attention to the content!
8. Step-by-Step Screenshots
Just like a brand that sold a physical product would display pictures it, so too should you flaunt your product via screenshots. Show off new features, cool techniques, or perhaps your new interface design. Provide your readers with a step-by-step manual to solve issues, navigate website, use features, etc. Instructions will never be easier. Plus, it will make you save so much time on explaining the same thing over and over in e-mails. We have used this technique in most of the instructions published on our blog page.
Choose some or try applying all these techniques and tell us what you think in the comments section below.