Strategies to Increase Sales with Online Presence
Feature different benefits in your headline
Your headline has a huge impact on your sales. It's often the first thing visitors to your site see so it must grab their attention and compel them to read the offer. According to Entrepreneur, a successful headline should highlight a problem your target audience faces and stress the main benefit of your product or service in solving this problem. Your headline needs to be precise, accurate, and interesting. It doesn’t have to offer lots of things. However, it has to present all crucial features of the product or service you’re offering. When you post it online, it needs to draw attention and drive sales. Be careful, if it doesn’t prove to be accurate, your customers will be disappointed and tell it to the world in their reviews. This being said, pay attention to actually tell the truth.
Focus on your site visitors – not yourself
The most successful product descriptions focus on the reader. Too often, business owners neglect this. Look carefully at your product description. Is it filled with references to "I," "me" and "we"? Instead of using sentences like "I designed my time-management tool with the busy homeowner in mind," try "Your new time-management tool will free up hours of time for you to spend with your family." So try searching for "I," "me" and "our" in your sales copy and replace them with "you" and "your." Try to determine who your target audience is and focus on your users’ needs. Predicting what they are searching for in a product gives you a clear image and helps you to create a perfect product description that expresses that.
Integrate marketing channels
Enable consumers to experience the brand similarly across all channels of interaction. Online marketing has to be the integral part of your campaign. The best way to promote your product does not include a lot of traditional marketing strategies. You need to resort to new ideas and techniques, such as online marketing in the form of customers’ reviews. We have already discussed this in details here.
Image 1: Socail media presence comparison
Instill urgency and convince readers they need to buy now
It's very important to instill a sense of urgency in your visitors, compelling them to buy now. Here are a few of the most effective ways to create a sense of urgency. Try testing each one:
- Offer a limited-time price discount where visitors must buy before a certain date in order to qualify for the discount.
- Offer additional bonuses for free if visitors buy within a certain time frame.
- Offer only a limited quantity of your products or services.
- Offer a limited quantity bonus.
These help you in driving sales very efficiently.
Boost your product's desirability by adding images
Images of your products make them seem more tangible and "real" to your visitors and are a powerful sales tool. Always include flattering and detailed images of your product. They will make your customer feel closer to the product. Include high quality pictures of your product from different angles that show various details of the product and help users see it all around. When you give authors to review the product, pictures might not seem flattering depending on the author’s skillfulness with the camera, camera’s quality and placement of the product. Regardless of that, these pictures are valuable for the increase of your sales as much as your professionally-done photographs. It’s your task to include pictures in your offer. Images in reviews just serve as a proof that the product, packaging and general offer is true.
Create a business or “fan” page on social media
It’s necessary to connect with your audience. Everybody is online these days and social media expansion can bring you lots of benefits. Pay attention not get lost. There are many ways to communicate with your audience. Discover where your audience is and be there to answer questions, start conversation, and encourage debate. Be present and be honest. You can create a fan page complete with detailed information and photos. Start conversations with like-minded users online. Use your growing visibility to announce events, specials, hot news in your industry, and ways your business helps the community. There are many user-friendly features on Facebook, which will aid you with its many uses. Start Instagram or Pinterest boards with inspirational images for your followers with linked resources. Hold a contest for the most breathtaking, or funny images in your field. Try to enjoy what you’re doing, do not consider this as an obligation and you’ll see how everything makes sense.
Image 2: Percentage of brands present on social media platforms (n=382 brands)
Provide instructions in a fun way
Give a professional, informational tutorial in your area of expertise once a week and post it on YouTube, linking it to keywords so other users can find you. If you make your videos funny, charming, or unusual and begin to use that as your brand, users will start to follow and engage with you online, which translates to the spotlight shining on your business. Be sure you know your material thoroughly before posting. Our advice is to focus on your audience, show them something new, or explain how one of the features works. This is a great way of connecting and engaging. Every business needs this to drive sales and increase income. This is a great way to skip the middlemen. Thanks to the Internet, small businesses can reach consumers quickly and easily. Also, customers are increasingly eager to work directly with small businesses because they realize small brands are likely to bring new and innovative products to the marketplace.