Social Media Usage Preferences
Not only you do not need to be on every single platform to be effective, it can actually be an unwise use of your time (especially as a solopreneur) to try to be on each one. It’s really about where your ideal audience is and where you can be most effective for your brand. You have to determine who your target customers are and go from there.
Write everything down. Make it real. Devise a plan.
Here are the percentages of online adults who use Facebook, Instagram and Twitter. You can choose platforms which are most in accordance with your business policy.
If you’re serious about being on social media and when you’re using social media for your business you have to be purposeful about who you follow. Some platforms have lists or ways to segment the people/brands you follow so you can try to get to your most important content first, but others don’t. So if you don’t want to crowd your feed with stuff that doesn’t help you help others, then you have to be selective. According to byRegina blog post, you should follow:
- potential clients/readers
- leaders in your industry
- people who inspire you to make your business even more awesome
- people who just inspire you or have engaging content
- people you might want to collaborate with
- people who go out of their way to promote/help you
- people you like who put out quality content
A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013. At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.
The figures reported here are for social media usage among all adults, not just among those Americans who are internet users. In many previous Pew Research reports, the share of social media users has been reported as the proportion of internet users who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline. In this report, a broader picture of the American landscape is presented, and so the figures are based on the entire adult population.
Across demographic groups, a number of trends emerge in this analysis of social media usage:
Social Media Usage by Age
Age is strongly correlated with social media usage: Those ages 18 to 29 have always been the most likely users of social media by a considerable margin. Today, 90% of young adults use social media, compared with 12% in 2005, a 78-percentage point increase. At the same time, there has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today.
While usage among young adults started to leveled off as early as 2010, since then there has been a surge in usership among those 65 and older. In 2005, 2% of seniors used social media, compared with 35% today. The usage is increasing daily and it is not influenced by any downfall in economic or trade. This rise is one constant in today's market. Surge is clearly noticeable and impossible to ignore. A brand needs to decide which age group is its target user, establish which networks they use and go from there. You, as a business, should get in touch with the age group you are interested to sell products to. Not all age groups want your product. Maybe all of them use it and need it, but only selected ones buy it. Pay attention to them, do not hang out only with "the cool kids on the block".
Benefits of Social Media Usage
You might wonder why this is important to you. It is important because stronger social ties means that reviews and advertisements our friends post are trusted more. People are using the social media in the form of making their shopping experience well-tuned and intelligent. These numbers clearly show social media is an inevitable source of business improvement. Moreover, it shows us that we cannot avoid human skepticism when it comes to self-advertising. This is why people turn to their family and friends (or bloggers they trust) to make smart purchase and don’t waste any money. Naturally, all this makes sense.
According to Getelastic, television no longer commands our full attention and smartphones’ accessibility enables spur of the moment shopping.
They also point out the following:
- 38% of our daily media interactions are on smartphone
- 90% of all media interactions are screen based
These percentages show that entrepreneurs must not disregard the impact social media can have on sales’ boost. If you try to advertise products in this day and age using TV or billboard advertisements, there is no doubt effects won’t be satisfying.
Since 92% regularly visit Social networking web sites for the purpose of learning new information, getting acquainted with latest trends, or just for fun, it’s easy to understand advertising should no longer be done traditionally. It should now involve reviewers and honest opinions. This is the future of marketing and engaging with customers.
Shoppers are using social media to find reliable brands. Social networks will serve as shopping platforms in the near future. Over the last several years, brands have used social media to market their products, talk to customers, and even make merchandising decisions; but in the coming months, “we anticipate merchants to add “selling” to the list of things they can do on social sites”, says Vendhq.
Here is a very informative image about how social media is used in the USA.
From 2010 to 2012 the percentage of Americans following any brand on a social network has gone from 16 percent to 33 percent. This is a sharp increase, but looked at from the opposite perspective, it’s shocking that two-thirds of Americans using social networks have never followed a brand. Companies have had substantial room for growth in connecting with customers and fans on social networks in these last years. It's the brand's responsibility to discover how to connect with users and how to keep them interested in its content. We have given many useful pieces of advice in our previous articles, so make sure to check them.